CLIMATE OPTIMIST
I help early-stage climate tech teams turn complex ideas into clear stories and repeatable systems that drive traction with utilities, partners and investors.
• About
Hi, I'm Winter.
I step in as both strategist and doer, helping early-stage climate ventures turn complex ideas into clear, effective messaging that drives traction.
With experience co-founding a climate startup and advising dozens of grid and clean energy founders, I understand what it takes to build from zero. A sharp, data-backed narrative can open doors to partners, investors and real-world impact.
As a fractional marketing and communications partner, I help innovators clarify their message, strengthen credibility and connect with the people who move their work forward. I work with founders who are ready to refine their story and position their ventures for real traction. Sound like you? Let’s talk.
• The Challenge
Breakthrough technologies deserve stories that break through.
If investors, partners, and customers don’t fully understand your value, scaling becomes an uphill battle. I help founders cut through noise, translate complex innovations into clear stories, and position themselves to win deals faster. Ask yourself:
How do we communicate our innovation’s value?
How do we stand out in a crowded market?
How do we prove traction to customers, partners, and investors?
• The Challenge
It’s not enough to have a breakthrough solution.
If investors, partners, and customers don’t fully understand your value, scaling becomes an uphill battle. I help founders cut through noise, translate complex innovations into clear stories, and position themselves to win deals faster.
How do we communicate our innovation’s value?
Describe the service and how customers or clients can benefit from it.
How do we stand out in a crowded market?
Describe the service and how customers or clients can benefit from it.
How do we prove traction to customers, partners, and investors?
Describe the service and how customers or clients can benefit from it.
How do we make sure our processes scale?
Describe the service and how customers or clients can benefit from it.
• The Challenge
It’s not enough to have a breakthrough solution.
If investors, partners, and customers don’t fully understand your value, scaling becomes an uphill battle. I help founders cut through noise, translate complex innovations into clear stories, and position themselves to win deals faster. Ask yourself:
Without strong strategic marketing and authentic communications, even the boldest innovations risk stalling before making real impact.
• The Challenge
It’s not enough to have a breakthrough solution.
If investors, partners, and customers don’t fully understand your value, scaling becomes an uphill battle. I help founders cut through noise, translate complex innovations into clear stories, and position themselves to win deals faster. Ask yourself:
How do we communicate our innovation’s value?
How do we stand out in a crowded market?
How do we prove traction to customers, partners, and investors?
Without strong strategic marketing and authentic communications, even the boldest innovations risk stalling before making real impact.
Hi, I'm Winter.
I step in as a strategic partner and doer. I help founders shape a credible narrative, focus on the right customers, and build lightweight marketing that actually gets used.
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Clean energy, grid, and climate startup focus
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Fractional and project-based support
-
From story to systems to launch and beyond
Case Study Library coming soon. I’m curating examples of how strategic marketing & communications drive traction for climate ventures. In the meantime, I’d be glad to walk through recent projects and outcomes directly.
• Testimonials
Hear it from clients.
"Winter helped sharpen our brand and communications strategy at HGR Energy during a pivotal stage of our growth. She was able to distill our complex technical work into clear, compelling messaging for our website and external partners. Winter brought not only creative marketing expertise but also a deep understanding of the clean energy landscape, ensuring our work resonates with our customers and project stakeholders. Her ability to quickly grasp our business, highlight our differentiators and deliver professional materials has been valuable as we build visibility and credibility in the market."
• David Wilhelm, CEO, HGR Energy
Hear it from others.
"Winter was with OPF from the beginning, and developed the communications and marketing content that led us through the launch of the startup. Over our first year, she developed our social media presence, website and marketing strategy, among many other things. She has crafted the story of who we are today and why we’re here. When people work with us, they know what to expect and identify with our passion for climate solutions. It was great to work with Winter."
• Neil Yeoh, CEO & Founder, OnePointFive
Hear it from clients.
"Winter Wilson was instrumental in bringing our Time4Good website to life with creativity, professionalism, and a deep understanding of our mission. She seamlessly translated our vision into a beautifully designed, user-friendly platform that resonates with our audience. We couldn’t have asked for a better collaborator—Winter made the entire process smooth, inspiring, and incredibly rewarding."
• Peter Boyd, CEO & Founder, Time4Good
• Services
While you might know you need the help, you might not know where to start. Here are some ideas:
Discover
I define your strongest value proposition, refine messaging, and position you for traction.
This can look like:
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Landscape & ecosystem insights that guide your strategy
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Stakeholder & customer insight sessions to sharpen targeting
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Positioning & messaging frameworks for clear market differentiation
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Strategic roadmaps that align marketing with business objectives
Develop
I translate strategy into compelling assets that inspire confidence and drive traction.
This can look like:
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Investor & customer decks that communicate credibility and scale
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Website & brand copywriting that converts and resonates
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Narrative strategies & creative briefs to unify messaging across channels
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Storytelling direction that elevates multimedia & founder communications
Deploy
I operationalize marketing and communications systems that accelerate reach and build trust.
This can look like:
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Content & campaign planning to maximize market reach
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Advisory & coaching to optimize internal marketing effectiveness
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Social, blog, & founder communications that build trust
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Business development messaging aligned with mission and revenue goals
• Get Started
Unlock quick, actionable insights with a free marketing audit tailored for climate tech founders.
I’ll review your story, messaging, and market presence and send you a concise report on what’s working, what’s missing and how to move forward.
What you’ll get:
• A messaging check-up: is your value clear?
• Brand positioning review: are you investor-ready?
• Go-to-market snapshot: where to focus next.
Zero cost. Zero pressure. Just insights you can use right away.
Hi, I'm Winter.
I step in as a strategic partner and doer. I help founders shape a credible narrative, focus on the right customers, and build lightweight marketing that actually gets used.
-
Clean energy, grid, and climate startup focus
-
Fractional and project-based support
-
From story to systems to launch and beyond
Hi, I'm Winter.
I step in as a strategic partner and doer. I help founders shape a credible narrative, focus on the right customers, and build lightweight marketing that actually gets used.
-
Clean energy, grid, and climate startup focus
-
Fractional and project-based support
-
From story to systems to launch and beyond
